Youness Miloudi is a Moroccan visual artist, designer, and entrepreneur born in Oujda in 1993, who lives and works in Casablanca. A graduate of the École Supérieure des Beaux-Arts de Casablanca, where he specialized in interior design, his most celebrated work is Kassita — an ongoing project he began conceptualizing in 2012, rooted in childhood memories of his uncle’s recording studio. The project transforms discarded vintage cassette tapes into canvases, with each piece composed of 112 cassettes repurposed to create Pop Art-style portraits of musicians and cultural figures from across Morocco’s regions. Through Kassita, Miloudi weaves together art, music, and environmental consciousness — rescuing objects that would otherwise contribute to plastic waste while celebrating Morocco’s rich and diverse musical heritage. The project has been exhibited across Morocco, including a 2017 showing in Oujda and a 2019 exhibition at Morocco Mall in Casablanca. Beyond Kassita, Miloudi is the founder of Studio Kassita and remains an active voice in Morocco’s contemporary art scene, driven by the belief that art is a bridge between cultures and a force for positive change.
Youness Miloudi is a Moroccan visual artist, designer, and entrepreneur born in Oujda in 1993, who lives and works in Casablanca. A graduate of the École Supérieure des Beaux-Arts de Casablanca, where he specialized in interior design, his most celebrated work is Kassita — an ongoing project he began conceptualizing in 2012, rooted in childhood memories of his uncle’s recording studio. The project transforms discarded vintage cassette tapes into canvases, with each piece composed of 112 cassettes repurposed to create Pop Art-style portraits of musicians and cultural figures from across Morocco’s regions. Through Kassita, Miloudi weaves together art, music, and environmental consciousness — rescuing objects that would otherwise contribute to plastic waste while celebrating Morocco’s rich and diverse musical heritage. The project has been exhibited across Morocco, including a 2017 showing in Oujda and a 2019 exhibition at Morocco Mall in Casablanca. Beyond Kassita, Miloudi is the founder of Studio Kassita and remains an active voice in Morocco’s contemporary art scene, driven by the belief that art is a bridge between cultures and a force for positive change.